I think the Society picks what everyone wishes for and says God's new world will accomplish it.
People long for good health, a roof over their head, food on the table, no more war, etc.
My old aunt, born in 1917, would never go to high school because of the imminence of the kingdom rule. I was told the same thing in the 60s and 70s. Children today are warned off university for the same reason. Gullible? Yes. But brainwashed by the "where else could we go" message.